MobiMate Reveals WorldMate’s Affluent User Demographics

High-end clientele offers unique opportunities to Marketers
Orlando, Florida, Lod, Israel March 22nd 2007 – MobiMate, the leading mobile travel services provider, released today demographic information about its WorldMate customer base. The best-selling WorldMate franchise is a set of business travel services comprised of travel content and utilities for a multitude of mobile devices including Blackberries, smartphones, PDAs and Personal Navigation Devices (PND’s). The demographic data was collected recently from a representative sample of WorldMate users spanning several mobile platforms. The essential finding shows that the WorldMate clientele is affluent, corporate oriented, highly mobile, and predominately male. Some highlights of these statistics include:

  • 88% male
  • 60% are executives or business owners, a further 24% are mid-level managers.
  • The average household income is over $150,000 per year
  • The average WorldMate user travel on business over 10 times per year (round-trips) and spends over 30 nights a year in hotels
  • The average WorldMate user dines in a restaurant more than 10 nights a month. The top 5 car brands owned include Mercedes, BMW and Audi.
  • MobiMate also revealed that it has more than 250,000 active users who connect to its WorldMate servers to obtain travel related information such as flights, weather and currency information. This user-base is growing over 10% per month, with over 40% of the users in the US and Canada and another 35% in Western Europe .

    “We built WorldMate to serve globe-trotting business executives, and it seems like we have succeeded in this mission” says Nadav Gur, MobiMate’s CEO. “In 2007, MobiMate will deploy new products and new business models we crafted to leverage opportunities presented by catering to this esteemed clientele. This includes an affiliation program in which relevant brands can market their products to our premium audience.”

    Full demographics information is available from MobiMate by request. Contact bizdev@mobimate.com

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