WorldMate Continues Market Leadership with Record 2007 Customer Sign-Ups and Milestone Year

Company adds 100,000 WorldMate Live Members within Four Months of Launch, Highlighting Demand for Award-Winning Mobile Travel Service
Mobile World Congress 2008

LOS ANGELES–(BUSINESS WIRE)–WorldMate, Inc., the leading provider of mobile travel services for the road warrior and frequent flier, announced today a record year in 2007 in terms of growth, product announcements, corporate partnerships, customer sign-ups and renewals.

In September, the company launched WorldMate Live, the first mobile travel service to feature fully-interactive ‘push’ alerts for flight cancellations, delays and other important travel events. Within the first four months, WorldMate Live attracted more than 100,000 members spanning 153 countries, with the US, Canada and United Kingdom as the top three.

In 2007, WorldMate announced its switch to the Freemium business model across all smartphone platforms, including Nokia S60, Windows Mobile and Symbian UIQ. The Freemium business model provides customers with a variety of services for free and offers additional premium services for a monthly or yearly charge. This transition helped to drive over 700,000 new sign ups for the year and achieve a growth rate of over 100,000 new users per month, setting WorldMate as the leading mobile travel service worldwide.

WorldMate also closed 2007 with an unprecedented number distribution deals with several leading device manufacturers including Motorola and RIM™. Carrier business was further bolstered with distribution through AT&T Wireless and Vodafone, bringing the WorldMate service to frequent fliers across the globe.

“Travel is extending from the web to mobile,” said Nadav Gur, CEO of WorldMate. “2007 was a significant milestone year for WorldMate, helping to solidify our position as the leading provider of mobile travel services. We are excited about our recent achievements and look forward to continued success in 2008.”

For a complete demographics data sheet about WorldMate Live members’ base visit: http://www.wmlive.com/demographics. For more information or a free sign-up, visit http://www.wmlive.com.

WorldMate will showcase its products and services at Mobile World Congress in Barcelona, Spain, February 11-14, 2008 at the Pepcom Mobile Focus event and at the RIM booth #8B56, Hall 8. To schedule an appointment, please contact Itay Gadot at +972 542 478 607 or itay.gadot@mobimate.com.

Improved WorldMate Live features make a splash

From the home page in www.blackberrycool.com:

The BlackBerry travel companion of choice just shot off their first newsletter, announcing a few changes to WorldMate Live. For one, the Outlook plugin has been smoothed over with improved compatibility with older versions of Outlook. The biggest change is being able to add and edit itinerary items right from your BlackBerry. This was my primary gripe with WorldMate Live, and it’s great to see the improvement made. It wasn’t even much of a problem, but really just a gap in function. Another cool feature is the ability to CC WorldMate Live for travel confirmations so that bookings are immediately reflected in your itinerary without needing to put it all in through Outlook. This is a great app that helps you keep all of your travel plans together in one spot, so go ahead and sign up for free, and if you’re already hooked up, you can grab the Gold subscription here, which includes flight alerts, status and schedules, along with a handy travel directory and 24/7 customer support.